Saturday, September 11, 2010

WEG Goes High Fashion

LEXINGTON, KY—13 Days to Go—Internationally-renowned fashion designer Reem Acra will be a presenting sponsor of the Alltech FEI World Equestrian Games.  The Games will feature world championships in eight equestrian sports at Lexington’s Kentucky Horse Park September 25-October 10.

Reem Acra will be the presenting sponsor of the Eventing World Championships, as well as the presenting sponsor of the Champions Club, the most exclusive offering of the event’s hospitality program.  Reem Acra designs will be featured in Champions Club gifts, and in displays at various venues throughout the Games.

Reem Acra has had a love of equestrian sports all her life.  “This is my second chance to finally participate fully in the international equestrian community. My first experience was interrupted when I was a young woman growing up in Beirut. I have a close professional and personal relationship with HRH Princess Haya, and when I saw how passionate she was about the FEI, I felt that it was natural to link my brand to the sport,” Ms. Acra said.  “The people who compete in the Games are a perfect reflection of my customer base and I believe that this is a great way to show how the Reem Acra brand is synonymous with elegance and luxury. I am also excited to have my company serve as a presenting sponsor of the upcoming Games in support of HRH Princess Haya and all she is doing as President of the Games this fall.  I look forward to visiting Kentucky this season to see the competitions for the first time in the United States.”

Celebrated for her ability to match a look to a woman’s personality, Acra has dressed global icons of style for weddings, red carpet appearances and awards ceremonies.  Her following includes Angelina Jolie, Princess Haya, Halle Berry, Beyonce Knowles, Catherine Zeta-Jones and Eva Longoria as well as royal families around the world.

Acra’s ready-to-wear and bridal collections are carried by 150 of the world's most exclusive retailers.  These stores include Bergdorf Goodman, Neiman Marcus and Saks Fifth Avenue in the United States as well as Saks Fifth Avenue and Harvey Nichols in the Middle East.  Her designs are also available at top specialty retailers across the world located in Kuwait, Bahrain, Saudi Arabia, Istanbul, Egypt, Hong Kong, Singapore, Japan and Korea.

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